Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced that content creators from Nigeria and Ghana are now eligible to earn money on Facebook starting from Monday, July 1, 2024.
The company rolled out two monetization features: In-Stream Ads on Facebook and Facebook Ads on Reels.
In a statement on Monday, Meta detailed that eligible creators in Nigeria and Ghana can now monetize their video and reels content, with support available in over 30 languages globally.
Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, commented on the rollout: “Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.
“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
Meta emphasized that to utilize either product, creators must comply with Facebook’s Partner Monetisation Policies and Content Monetisation Policies and be at least 18 years old. For in-stream ads, creators must have a minimum of 5,000 followers.
In-stream Ads can play before, during, or after on-demand videos, whether pre-recorded content or recordings of previous live streams. Types of In-stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads displayed beneath the content), and Post-roll Ads (ads that appear at the end of videos).
Additionally, Ads on Facebook Reels seamlessly integrate into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.
